The Federal Purchasing Alliance (FPA) is one the largest distributors of food, beverages, and fast moving consumer goods in Russia. This company unites over 4000 retail stores from 63 regional chains across 8 federal districts.
FPA was created just recently and had no visual identity items nor any website yet. No surprise, establishing a strong brand presence was one of the primary goals. They asked us to create their brand and develop a new website for them.
Starting with marketing research, we've created a full visual brand identity package for FPA: company logo, business cards, newsletters, postcards, and several other visual identity items.
Website that we've created is a responsive mobile-first experience. It hosts an extensive catalog of in-house items. Because FPA has partners in different countries, we integrated a multilingual interface in five languages. We used WordPress custom post types along with Toolset family of plugins to create a back end that can store complex information. However, all information is easy to manage due to well organized back end UI.
During our work we paid a careful attention to SEO technical optimization aspect of development.
It was a very interesting job. FPA is a great company and we wanted to provide a no-compromise solution for them. Their new visual image allowed to establish strong and powerful brand identity. A website proved to be an irreplaceable tool in communication with company's multiple partners and clients. It was a cornerstone of establishing the company's presence on the web.
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